I'm Kai Swanborough, a designer and creative strategist based in Barcelona, and the founder of IVONI.

My work focuses on the intersection of brand, strategy, and digital systems, helping organisations communicate with clarity, purpose, and intention.

I see design as a non-linear discipline - shaped by continual growth, shared knowledge, and human experience rather than time or trend. The visual environments around us constantly influence how we think, perceive, and make decisions, and in an increasingly fast-paced world, visual communication carries both responsibility and power.

From an early age, I was drawn to analysing and questioning commercial branding - not only how it looked, but how it functioned and why it existed, leading my first national re-brand at age 15. This opportunity and further curiosity evolved into a multidisciplinary approach informed by creativity, technology, and business thinking, allowing me to work across concept, execution, and strategy with purpose. My work focuses on the intersection of brand, strategy, and digital systems.

Through freelance and studio practice, I develop identities and experiences that aim to balance clarity with emotion, translating complexity into intentional, structured design.

Through IVONI, I collaborate with organisations to shape how they communicate, operate, and present themselves, emphasising research, iteration, and meaningful design decisions. I view design as a language of thought - a way to create coherence, guide behaviour, and contribute to a more efficient, open, and creative world.